Digital Recruiting

3 Tips to Improve Driver Recruitment Advertising

February 12, 2021

Class A drivers are in demand!  Have you noticed it is becoming increasingly difficult to hire a qualified driver?

January of 2021 saw the most unique jobs posted for CDL drivers in the past 17 months.

Driver Recruitment Advertising_Unique Job Posting Chart

Source: EMSI Labor Market Analytics

Despite increased demand for qualified drivers, new drivers entering the market continue have slowed due for a variety of reasons. In 2020 alone, the industry experienced an estimated 40% drop in CDL training due to closures brought on by COVID-19 related capacity restrictions.  Carriers have widely reported an increase in retirements throughout the course of the pandemic.  And, at the same time, freight has made a roaring comeback.

If you add it all up, qualified drivers have their pick of the litter when it comes to job opportunities.  In order to fill your open truck, you need to put your best foot forward when it comes to writing your job posting.

Here are our top three tips to attract driver talent when advertising your position online:

1. Let your recruiters screen unqualified drivers and let your job posting do the selling

Too often, carriers highlight job requirements over selling their position.  If your job posting discusses necessary experience and requirements before highlighting the perks and benefits of driving your truck – you are losing applicants.

2. Explain your application process

Did you know that 61% of drivers are not satisfied with their online job search?  Many carriers do not take the opportunity to explain how their application process works in the job posting.  When should they expect to hear from your recruiter?  Will they need to supply references?  Interview in-person?  If there is a fit – when can they start driving?  When drivers know what to expect next, they are more likely to stay engaged with your company.  Including these steps in your job posting is a must!

3. Ask existing drivers for feedback!

You already employ a group of qualified drivers that know what it is like to work for your company.  Ask a few of your drivers to read your posting to make sure you are putting your best foot forward.  Would they apply to your job posting?  Are you forgetting to include some of the best parts about driving for your company?  Who better to answer that question than your current team!

The Bottom Line

The market for hiring drivers is exceptionally competitive today!  By focusing on these three tips, you can breathe new life into your old job posting strategies.

Ready to improve your driver recruitment advertising strategy? Download The Complete Guide to Attracting Driver Talent to learn more about what drivers expect from your job ads and how to capture their attention.

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